Carrefour. The number one retailer in Europe and the second-largest retailer in the world. In Malaysia, Carrefour is a leading hypermarket chain selling a wide range of household grocery products ranging from frozen goods and fresh products to textiles, garments and shoes, as well as electrical goods such as home kitchen items and audio-visual appliances. Carrefour is widely recognised as a convenient one-stop shopping centre that caters to a mix of consumers from housewives to students and working professionals. The company’s biggest appeal to its consumers is its 100 percent refund policy that protects the consumer’s rights against defective goods. Carrefour’s lowest price guarantee is another attractive pull factor. A consumer is allowed to claim double the difference between Carrefour’s price and its competitor’s price should the latter price be found to be cheaper than Carrefour’s. Such confidence in the quality of its service and commitment has rubbed off onto its consumers who flock to the hypermart all week for the best buys. |
